"I don't necessarily agree with everything I say" ~ M.M.Marshall McLuhan has been making a comeback of sorts in recent years, thanks in part to fans like Douglas Coupland. In his book, Marshall McLuhan: You Know Nothing of My Work, Coupland refers to the great "Canuck Savant" as a prophet & guru who saw "the future of the future." Apart from the Montreal comedy troupe Radio Free Vestibule, who wrote "The Ballad of Marshall McLuhan", the "fuddy-duddy fiftysomething English lit professor from Toronto," as Coupland dubs him, was largely being willfully forgotten.
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